Digital marketing is the practice of using digital channels and technologies to promote products or services, build brand awareness, and engage with customers. Digital marketing includes a range of tactics and strategies, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising.

Here’s how digital marketing typically works:

1. Define Goals and Target Audience: The first step in any digital marketing strategy is to define your goals and target audience. What do you want to achieve with your digital marketing efforts, and who is your ideal customer?
2. Create a Strategy: Once you’ve defined your goals and target audience, it’s time to create a digital marketing strategy that will help you achieve your objectives. This might involve selecting specific digital marketing tactics, such as SEO or social media marketing, and creating a plan for how to implement them.
3. Implement Your Strategy: With your strategy in place, it’s time to start implementing your digital marketing tactics. This might involve creating content, optimizing your website for SEO, setting up social media accounts, and running PPC ads.
4. Monitor and Analyze Results: As you implement your digital marketing strategy, it’s important to monitor and analyze your results. This will help you to understand what’s working and what’s not, and make adjustments to your strategy as needed.
5. Continually Optimize and Improve: Digital marketing is an ongoing process, and it’s important to continually optimize and improve your efforts over time. This might involve testing different tactics, refining your messaging, or adapting to changes in your target audience or the digital landscape.

Overall, digital marketing is a powerful way to reach and engage with customers online, build brand awareness, and drive business growth. By developing a strategic approach to digital marketing and continually optimizing your efforts, you can create a successful and effective digital marketing program for your business.